Technique: Act against your own self-interest – If you act in a way that appears to offer you no gain or even to work against your own self interest you will be perceived as trustworthy and therefore more effective. Even more appealing is to APPEAR to act against your own self-interest while actually working in your own self-interest. Ex. Bush installed tariffs on imported steel in the second year of his administration. This appeared to most as a clear act against his own self interest of open markets earning him credibility points with the US citizenry. In reality, the move was entirely political since the tariffs created some good will in steel producing states, thus making reelection a little more likely. In any case, be careful. If you act against your own self interest, then those who have supported you through thick and thin might feel betrayed and you certainly can’t rely on the opposition, however quelled for the moment to swing their support for you in the long run. Ex. Is to claim to be a democrat and then bash progressive policies as impractical or unrealistic. What if a criminal argued that the US justice system was cruel and unjust? What if they argued that it was too soft? After all if we are motivated to act against our own self-interest, then the truth of the issue must be compelling and important (Ex. P 135 Age of Prop)