Technique: Be entertaining. If you want people to listen. If you want people to act, If you want people to notice, be entertaining. Rush Limbaugh proclaims to his 22 million listeners that he is “just an entertainer”. Those who make the headlines may or may not have something important to say, but they certainly are entertaining. If you want access to the media, be entertaining. No one wants to listen to someone give a boring, monotone speech, but don’t blame the content or wording of that speech. That is secondary. We need action. We need entertainment. Be energetic. Be animated. Be funny. Be angry. Be Entertaining. Paragon Cable in NY decided to try a little experiment. Instead of simply shutting off cable service to nonpaying customers, they filled all of their channels with C-SPAN, a station that provides unedited coverage of congressional speeches. According to Paragon, payment delinquencies prummetted after this strategy was implememted. Lesson Learned: Well, I don’t know if “no news is good news” but it certainly seems preferable to boring news.