Technique: Claim to be the "party of freedom" or some other term of puffery. E.g. Reagan claimed to be the "Party of Freedom" and the masses bought it. (Just between you and me, G.W. Bush once said, "there should be limits to freedom" . During a press conference, Ari Fleischer had the audacity to tell the reporters, "People should watch what they say" with his deadpan, big brother grimace that he unerringly displays.