Technique: Create Granfalloons. Peoples’ desire to be a part of a group or, more simply, to be accepted causes them to find great comfort and satisfaction with being a member of a granfalloon. These positive feelings flow over to the other members of the group making them much more likeable, attractive, intelligent than “outsiders”. A granfalloon is a group of people with proud and meaningless associations with one another (ex. Texans, Columbia Business School Alumni, Guitarists, even sharing the same birthday, etc.) They carry a shared label and treat each other as though they are friends or even family. Similarities among members of the granfalloon are emphasized whereas their differences with other groups are exaggerated. These social groups serve as a source of pride and self esteem.