Technique: Don’t give the audience the opportunity to question you message… even in their heads. The more they question the less likely they are to be influenced. If they are given a chance to refute your claims, they will actually be self-persuading to the opposite side of the issue. How do you keep them from questioning you? 1) Present your case quickly 2) Add distracters 3) Stick in gleaming generalities “Everyone loves this country”. Creating "First Amendment Zones" doesn't hurt either if you're not afraid to crap on the Constitution as Bush has repeatedly done.