Technique: Do NOT come across as a radical. There are 3 types of people: Those for you, those against you and those somewhere in between. Those against you are probably not going to change their minds. Those for you do not have to change their minds. The target therefore are those in between. The one sure way to turn the middle-of-the-roaders away is to act like a radical on any issue. Ex. Suppose you want to ban guns in America (A radical stance according to most Americans) and one which would require a repeal of the 2nd amendment to the constitution. Most people, unless they already agreed with you, would close themselves off to you. You are much better off lobbying for various gun control laws and assault weapon bans.. Radical arguments are easily dismantled and happily ridiculed. Don’t give them that opportunity. Instead move toward your goal in “Baby steps”. This is a technique that desensitizes people as they take each step toward the ultimate goal. Each small step is simple and little to ask of anyone, It gains a sense of commitment to the cause of those taking the small steps. These are the same people that would, perhaps, be against the ultimate goal if asked to support it without any initial steps.