Technique: Promote your message in a multi-pronged attack with all modes of communication: newspaper, magazines, internet, writings, word-of-mouth, internet, radio and TV (even public access), speeches, press releases , photo ops, editorials, books, rumor mill, articles, stumping, events, etc, etc. Be creative. President Bush made sure that the media “caught” him going to his limo with a copy of “Bias” in his hand, holding the book so that the title was sure to be seen (of course no one was fooled into believing that he could actually read). Encourage the media to show patriotic movies and documentaries in times of international conflict. Provide jokes to the late night talk shows that rip into the opposition. This peripheral approach persuades without most people even realizing that they are being persuaded. There is minimal resistance to the persuasion.