Announcing the launch of the PoliticalStrategy.org "Framing Project".
The project will be an ongoing effort to provide a 'handbook' of framing suggestions. It will bring those unfamiliar with the concept of framing into the loop. It will also provide, over time, framing rationales and talking points on every issue covered in contemporary politics.
As we journey down this path to framing supremacy, we will borrow generously from the pioneer in this field, George Lakoff. In his groundbreaking work, Lakoff, author of "Don't Think of an Elephant" and "Moral Politics", and a Fellow at the progressive Rockridge Institute, has set the stage for a progressive framing revolution -- a revolution that we hope to perpetuate and strengthen with this project.
Frames: Part of what cognitive scientists call the 'collective unconscious' -- structures in our brain that we cannot consciously access but know by their consequences: the way we reason and what counts as common sense. We also know frames through language. All words are defined relative to conceptual frames. When you hear a word, its frame (or collection of frames) is activated in your brain. Established frames create clarity and promote a vision. Republicans have known about and used frames for decades. It is the reason that they have been able to dominate the electoral landscape. Now, it is time to reframe that landscape to our advantage.
As tutorials and analyses are created, they will be cataloged here for easy reference. A permanent link will be provided in the left column.
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