Frank Luntz is the Framing Lord of the American right-wing. For years he has spearheaded the effort to frame the issues and create a language to be used by Republican operatives in the fight for policy and ideological supremacy.

Each week, he would meet with various organizational leaders of the political right and set forth the new language of the ongoing conservative movement.

More specifically:

Frank Luntz, the Republican Party pollster and political consultant, is president and CEO of Luntz Research Companies, which offers "Strategic Consulting and Message Development," focus groups, surveys and other research for political and corporate campaigns.

Luntz is the most influential Republican Party pollster and political consultant. He is the lead researcher who test messages, marketing and polling on what best works to sell GOP policies, and is the authority in the party for crafting a unified, market tested sound bites for the GOP agenda. He was responsible for crafting the wording of the Contract with America for Newt Gingrich and market testing the terms and phrases used within it.

In short, he writes the GOP "bible" on how to talk in public and frame the debate.

And now, thanks to Markos at DailyKos, we have that bible!

You can download it yourself.

I will begin dissecting it and presenting my analysis tonight. It's a hefty tome, so it will take a while, but the invaluable nature of this find will make it well worth the effort.

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