Do NOT use their frame or their language. Do not use the phrase "Culture of Life" even when attempting to counter their frame or disprove its legitimacy. Instead, REFRAME the issue to reflect positively on our position or truthfully on their position -- an action that also favors our position. Our frame for them in this case should be: "Culture of Opportunism" -- a realistic assessment of their actions that puts us on the offense and reveals their culture of exploitive self-preservation